Hula Post is among the largest renters of editorial systems and related gear in Southern California. Along with more than a dozen returning scripted and non-scripted television series, Hula is servicing three series premiering this fall: CSI: Cyber, Madam Secretary and The Messengers, all for CBS.
Madam Secretary is one of several shows taking advantage of StorageDNA Sync, a media synchronization engine available through Hula. Where other file transfer services require the sending party to upload files to a server and then for those files to be manually “pulled” back down by the recipient; DNA Sync is point-to-point. For example, a production in New York can transfer files at accelerated speeds, directly to hard drives or shared storage at the post production facility in Los Angeles. That, in fact, is precisely the workflow employed by Madam Secretary.
“Our clients were frustrated with having to wake up at an ungodly hour of the morning to go into work or log into a system to initiate a download,” explains Hula chief technology officer Josh Rizzo. “More and more shows work cross country and dailies processed in New York might be ready at 2 a.m. L.A. time.”
“DNA Sync eliminates the extra download step. When the assistant editor in L.A. arrives for work in the morning, yesterday’s dailies are ready and available for use. It’s one less step that saves some time and allows folks to focus on the creative work, not the tech. Plus, who doesn’t want to get a full night’s sleep before another day of work!”