Fully integrated solution used in the production of the VR experience “Building a Better McDonald’s.”
HOLLYWOOD—February 9, 2017—Hula Post, a leading supplier of post-production technology and support for motion pictures and television, has developed an all-in-one workstation for virtual reality content creation. The workstation features best-in-class solutions for stitching, stabilization, editorial, visual effects, titling, color correction, finishing and playback. It is available for lease on a short-term or long-term basis, and comes with the same 24/7/365 technical support and service that Hula provides for editing systems, media storage and networking projects.
Hula Post designed the workstation for the growing number of traditional production and post-production companies entering the VR space. “We make it very easy for companies to take on VR projects,” said Michael Moncreiff, Hula’s Senior Vice President for Business Development. “Our workstation includes everything you need to transform raw production elements into rich, vibrant, cinematic, immersive VR experiences.”
In the first use of the new workstation, Hula Post provided post-production services to the production company, Wonderworld VR, and McDonald’s for a 3D virtual reality experience introducing its new self-service kiosks (now in use at some restaurants in Florida, New York and Southern California). Hula managed editorial, color correction, titling and finishing for the 2-minute piece, titled Building a Better McDonald’s Just for You, which takes viewers on a 360-degree, 3D tour of a restaurant equipped with the new ordering system. It can be viewed on YouTube or via a mobile phone app.